American Cruise Lines reports record sales

January 29th, 2013

American Cruise Lines announced today record sales at the start of what it is predicting will be its strongest Wave Season to date. Each of the past four weeks has broken previous company sales records during Wave Season, with last week being the most successful sales week in the company’s entire history.

“We predicted sales growth this year with a full second season on the Mississippi and the addition of our new Puget Sound itinerary,” said Timothy Beebe, Vice President of American Cruise Lines. “It’s been even more significant than we had hoped. We’ll be adding additional cruises on our most popular itineraries to meet the demand.”

Beebe attributes the sales growth to a number of important factors, the largest of which may be American Cruise Lines’ growing number of relationships with travel agents, both in the U.S. and abroad. “We are working with more new travel agents and our existing travel partners are booking more cruises than ever,” said Beebe.

The growth is highlighted by the success of American Cruise Lines’ recent expansion to the Mississippi River with its new-built paddelwheeler, Queen of the Mississippi, which will enter a full second season in March.

In addition to a growing agent community, repeat customer rates have reached an all-time high according to ACL, with more guests taking advantage of the renewed loyalty program, The Eagle Society.


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