I beg to disagree with Dale, but I don't think there will be a big shake out or a steamboat war, at least not in the near future. It's a market that really hasn't been tapped. Wait til Viking starts advertising US river trips in Europe as they do Europe in the US, in a few years you might see boat loads of German speaking tourists cruising into Hannibal, Mo.
Viking, ACL, and AQSC are all pretty sophisticated companies. They wouldn't be putting out the big bucks building new boats if they weren't convinced there will be tourists to fill them.