from an article on SFGate.com about river cruising coming back in 2012:
In 2006, travel company Ambassadors International decided to corner the U.S. market on old-fashioned paddle wheelers by forming Majestic America Line and buying up all the competition, including the dominant Delta Queen Steamboat Co. Then it followed up that master stroke by managing to sink the entire seven-boat operation in a matter of months.
Read more:
Cruising industry rides new wave as demand grows
PRICELESS!!!!!!!!!!!!!