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'New' European River Cruise Line Announced.

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Old 12-04-2007, 10:29 AM
Join Date: May 2006
Location: Cincinnati, Ohio, U.S.A.
Posts: 1,584
Default 'New' European River Cruise Line Announced.

Steamboating colleagues:
A business E=Mail arrived today announcing a 'new' European rivers cruise line for 2008. Though not 'pure steamboats' in our realm here it is interesting and worth watching. Former SILVERSEA CEO Albert Peter, Ulrich Baur, co-founder of VIKING RIVER CRUISES have launced JEWEL RIVER CRUISE LINE with six boats and three independent brands seeking the 'niche' markets. JEWEL RIVER markets to the luxury market; EMERALD RIVER the premium market; PRINCESS RIVER the contemporary market. Five vessels will market in premium and contemporary operating in Central Europe. JEWEL IMPERIAL BLUE is undergoing a $3.5 million drydock in Rotterdam. The JEWEL IMPERIAL BLUE will become an all-suite vessel booking 90 passengers in 'suites.' Another two 'suite' boats to appear in 2009 & 2010.

From appearances JEWEL RIVER CRUISES are approaching the 'nich' markets with the above. The high end will be luxury with all that entails: cuisine, service, suites, health spas etc. from ten days and up. Itineraries are being set up now. So far I've seen no photos or art renderings of the vessels, lay-out in advertising or their logo. Franz and Carmen may know more about this new company on their end.

Not 'steamboats', as mentioned, but it gives a good idea of what is happening in the most competitive river boat/ocean cruise market appealing to those with the disposable income. The company indicates their studies in 'demographics' for marketing. Pricing in U.S. $ should be interesting. In the old days I booked European packages/ships here but paid in the representing offices in London or Paris for the lower Pound, Franc exchange at the time. The Euro is high as of today against the U.S. Dollar.

Type in JEWEL RIVER CRUISE LINE or CRUISE CRITIC and hit 'Go' for the basics. I'm not promoting any of the above, just looking at the competition for comparisons.

R. Dale Flick
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